Ambient digital: home


Dentsu Aegis Network has signed an agreement khổng lồ acquire Ambient Digital Vietnam – the country’s largest independent digital truyền thông agency, launching iProspect in the market. The acquisition will add significant scale và capability in integrated digital media, combining Ambient Digital Vietnam’s programmatic ad-tech platforms, digital creative sầu production and social management with iProspect’s global performance & tìm kiếm capabilities. Post-acquisition, Ambient Digital Vietphái nam will be rebranded as iProspect Vietphái nam.

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Established in 2010, Ambient Digital Vietnam is a full service digital agency with headquarters in Ho Chi Minh City. With 95 employees in Vietphái mạnh, it is the largest independent digital truyền thông agency & the largest single touch point of local premium inventory with exclusive sầu rich truyền thông media formats. Its planning và buying teams have established a reputation for delivering excellence across performance KPIs – ranging from audience engagement through to lớn sales – across targeted biddable, programmatic và social.

Since it was founded, Ambient Digital has expanded across Southeast Asia và, most recently, inlớn Hong Kong. The non-Vietphái mạnh businesses are not part of the acquisition và will continue to run independently.

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Sanjay Bhasin, CEO of Dentsu Aegis Network Indochimãng cầu, said, “Dentsu Aegis Network’s acquisition of Ambient Vietnam giới is the lynchpin in driving towards our strategy lớn be the leading marketing services group built for the digital economy in the region. They have sầu grown to become the largest independent digital truyền thông media agency in Vietnam giới & continue this journey by spearheading the entry of iProspect here. As multi-screen search & performance campaigns become a key focus for advertisers, the launch of iProspect through the Ambient acquisition ensures our clients continue lớn succeed in the digital space.”

Joanna Catalano, CEO of iProspect APAC, said, “Vietphái mạnh is a star amongst the Southeast Asian economies, & as a digital advertising market offers high growth potential. Combining Ambient Digital’s market tailored approach to lớn performance & iProspect’s international experience and clout allows us to lớn create a scaled & highly competitive sầu performance-first full service offering chất lượng to Vietphái mạnh. iProspect has a svào presence throughout Southeast Asia, and the addition of Ambient Digital completes the puzzle by launching a svào operation in Vietnam to lớn set us up well to pursue multi-market business in the region.”

Joining the leadership team from Ambient Digital are Thu Nguyen – Founder & Chairman, as CEO of iProspect Vietnam (pictured left), and Andrew Stephens – Co-founder & CEO, as Chief Growth Officer of iProspect Vietnam giới (pictured centre). They will report lớn Sanjay Bhasin, Dentsu Aegis Network Indochina CEO (pictured right).

Thu Nguyen, Founder và Chairman of Ambient Digital, & Andrew Stephens, Co-Founder & CEO jointly said, “Dentsu Aegis Network brings khổng lồ Ambient Digital Vietphái nam the credibility & gravitas of an international agency group. We have been working closely with Dentsu Aegis Network Vietnam’s agencies for some time & have already seen early successes with this partnership.

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“iProspect’s Vietnam giới launch is significant as it marks the first entry of a global performance agency in this market. The integration of iProspect’s tools và công nghệ with Ambient’s local knowledge & digital expertise represents a quality và robust offering for Dentsu Aegis’ clients, our clients & the clients we are yet lớn meet. The evolution of Ambient inlớn iProspect is an exciting opportunity which allows us lớn bring the most advanced digital solutions lớn the Vietnam giới market,” they added.